Four Companies Revise Digital Print Order Format

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TOKYO/ROCHESTER, NY., July 17--- CANON INC., Eastman Kodak Company, Fuji Photo Film Co., Ltd. and Matsushita Electric Industrial Co., Ltd., today announced that they have jointly developed a new version of digital print order format (DPOF) for printing, transferring, and viewing photos from digital cameras. The revision is version 1.10.

Since the launch of DPOF version 1.00 in October 1998, more than eighty companies have been licensed. Industries involved in digital imaging have supported the format, inroducing a variety of DPOF-based products, such as digital cameras and printers. In addition, photofinishing services supporting the format have contributed to its popularity.

As digital cameras continue to improve in image quality and home printers yield better quality prints, digital photography continues to gain acceptance. And the number of photofinishing labs that accept the DPOF format is constantly increasing. Today images from digital cameras are regularly shared over the Internet, and many companies offer printing services online. Advances in the market have created the needs for a new level of support in digital cameras and other related equipments as well as photofinishing services. Version 1.10 responds to these needs.

Where version 1.00 defined the auto print format for directly printing images, version 1.10 further defines the format for auto transfer and auto play of the images stored in the removable media. The new version of DPOF offers a varity of new functions:

  1. Multiple Image Print --- so that the multiple pictures can be printed on the same sheet
  2. Specific Size Print --- so that the user can select different sizes for their printed images
  3. Automatic Transfer --- so that image files can be electronically transmitted to selected e-mail addresses or fax numbers
  4. Automatic Play ---- so that the user can create "slide shows" of still pictures, audio files, and movie files that can be displayed using a digital camera, computer or electronic display device.
  5. Unicode --- so that images can be annotated in many different languages.(Note:this is a 2-byte character code that support most of world's language.

Additional information is available at

The DPOF version 1.10 specifications are available free to those who already hold a license. Licensing operations for version 1.10 will begin on July 18. The logo will remains unchanged.

About Four Companies

CANON INC. (NASDAQ: CANNY), headquartered in Tokyo, Japan, is a leading manufacturer of professional and consumer imaging equipment and information systems. Canon's extensive range of products includes copiers, Bubble Jet and laser printers, cameras, video equipment, and semiconductor-manufacturing equipment. Consolidated sales for fiscal 1999 (ending December 31, 1999) totaled $25.71 billion (estimate based on 102 yen per dollar). Visit CANON's website at

Eastman Kodak Company (NYSE: EK) is the world leader in imaging, serving both consumers and imaging professionals. To meet the needs of these customers the company manufactures and sells a wide variety of products ranging from traditional cameras, films, papers and chemistry to digital cameras, thermal printers and media, and inkjet media. In addition, Kodak provides photographic processing and digital imaging services. Visit Kodak's website at

Fuji Photo Film Co., Ltd., (NASDAQ: FUJIY) headquartered in Tokyo, Japan, is one of the world's leading manufacturers and marketers of imaging and information products. The company is Japan's largest producer of photosensitized materials. Fujifilm's products include consumer and professional films and cameras, photofinishing systems, color papers, digital cameras and printers, computer data storage products, graphic arts films, plates equipment and chemistry, audio and videotapes, instant cameras and films, motion-picture films and X-ray films and equipment. Fujifilm website:

Matsushita Electric Industrial Co., Ltd. (NYSE: MC), is a world leader in developing and manufacturing digital electronics and electric products for consumer, business and industrial use. Best known for its Panasonic brand, the company employs more than 25000 employees in North America and operates manufacturing facilities in 24 sites here. Worldwide it employs some 290,000 employees, and recorded sales of $68.86 billion in the last fiscal year. For more information, visit our web site at

Media Contacts:

Joe Runde, Kodak   716/726-7740

Tom Shay, Fujifilm    914/789-8145

Richard Berger, CANON    +81-3-5482-8055

Jim Reilly, Matsushita Electric (Panasonic)   201/392-6067

----- Reference Document ------

1.Image for DPOF version 1.10 application

A user can specify image files to be printed, to be transferred and/or to be auto-played (slide show) using an LCD display on a digital still camera without needing to know the file names.


2.Functions Supported in DPOF version 1.10

DPOF version 1.10 provides a variety of print, automatic image transfer, and automatic image play (slide show), as summarized below:

Equipment and User informmation

Equipment (i.e. camera) information as well as date/time information can be recorded.
User information such as name, address, phone number can be also recorded as ASCII or Unicode data.

Automatic Print

Number of copies, print size, index print, multiple image print, date/time stamp, title stamp, cropping, image rotation etc. can be specified.

Automatic image transfer

Image files to be transferred and e-mail address or fax number can be specified.

Automatic image play (slide show)

Image files to be played, replay time, linked sound files, movie files, etc. can be specified.

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